His ass is poignant. But unless you’ve watched this, you won’t get the reference. Weak, I know. However, his analogies about the subtleties of running a software business are spot on. He explains how the things you half-thought might be a good idea, end up being just the opposite. For instance, it’s not a good idea to show your product to others for review if you have known bugs… read more »
Seth Godin says marketing should start before a product. This sounds strange when you take it literally. The Business of Software forum participants say you should focus on benefits, not features. These pieces of advice go together. When developing a product you must have the big picture in mind, which means an answer to the question “why are you making what you’re making?” The answer to that should, at the very least, center around meeting a customer’s needs. Ideally, your product should also make life better for your customers, and provide value and benefits not found elsewhere… read more »