Greaterscope

Seth Godin says marketing should start before a product. This sounds strange when you take it literally. The Business of Software forum participants say you should focus on benefits, not features. These pieces of advice go together. When developing a product you must have the big picture in mind, which means an answer to the question “why are you making what you’re making?” The answer to that should, at the very least, center around meeting a customer’s needs. Ideally, your product should also make life better for your customers, and provide value and benefits not found elsewhere… read more »