<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Greaterscope Blog &#187; benefits</title>
	<atom:link href="http://www.greaterscope.com/blog/tag/benefits/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.greaterscope.com/blog</link>
	<description></description>
	<lastBuildDate>Wed, 11 Aug 2010 20:57:02 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Benefits not Features</title>
		<link>http://www.greaterscope.com/blog/2009/02/18/benefits-not-features/</link>
		<comments>http://www.greaterscope.com/blog/2009/02/18/benefits-not-features/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 15:28:59 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.greaterscope.com/blog/?p=60</guid>
		<description><![CDATA[Seth Godin says marketing should start before a product. This sounds strange when you take it literally. The Business of Software forum participants say you should focus on benefits, not features. These pieces of advice go together. When developing a product you must have the big picture in mind, which means an answer to the [...]]]></description>
		<wfw:commentRss>http://www.greaterscope.com/blog/2009/02/18/benefits-not-features/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
