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	<title>Greaterscope Blog &#187; marketing</title>
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		<title>Survey Experiments</title>
		<link>http://www.greaterscope.com/blog/2009/11/11/survey-experiments/</link>
		<comments>http://www.greaterscope.com/blog/2009/11/11/survey-experiments/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 01:19:36 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[surveys]]></category>
		<category><![CDATA[wufoo]]></category>

		<guid isPermaLink="false">http://www.greaterscope.com/blog/?p=119</guid>
		<description><![CDATA[With so much to learn about my target market for Flam Swiss, I&#8217;ve been making use of surveys to find out who my site visitors are. Wufoo is great, but I only had 1 response when visitors were asked to visit a link in order to fill out my Wufoo survey form. When I decided [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Minimum Viable Product and Letters of Intent</title>
		<link>http://www.greaterscope.com/blog/2009/10/23/minimum-viable-product-and-letters-of-intent/</link>
		<comments>http://www.greaterscope.com/blog/2009/10/23/minimum-viable-product-and-letters-of-intent/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 01:39:51 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.greaterscope.com/blog/?p=107</guid>
		<description><![CDATA[I really liked this case study outlining new approaches to gleaning customer feedback, developing a software product that customers actually want, and trying to lock in customers that will actually pay for what you create. The gist is: That they created screenshots (in photoshop) of their not-yet-existent application so they could walk through the functionality [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Another Exposé</title>
		<link>http://www.greaterscope.com/blog/2009/04/25/another-expose/</link>
		<comments>http://www.greaterscope.com/blog/2009/04/25/another-expose/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 02:29:12 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[shopping cart]]></category>

		<guid isPermaLink="false">http://www.greaterscope.com/blog/?p=93</guid>
		<description><![CDATA[Self-doubt has struck again. I&#8217;ve spent more than two years building this &#8220;thing&#8221;. But please don&#8217;t tell anybody because it&#8217;s a little embarrassing. Why? Because you often hear 6 months as the longest amount of time a startup should spend on a project for it to be considered &#8220;worthwhile&#8221;. I&#8217;ve spent more than 2 years. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Wil Shipley</title>
		<link>http://www.greaterscope.com/blog/2009/02/26/wil-shipley/</link>
		<comments>http://www.greaterscope.com/blog/2009/02/26/wil-shipley/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 02:16:26 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[beta testing]]></category>
		<category><![CDATA[hype]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[vaporware]]></category>
		<category><![CDATA[wil shipley]]></category>

		<guid isPermaLink="false">http://www.greaterscope.com/blog/?p=68</guid>
		<description><![CDATA[His ass is poignant. But unless you&#8217;ve watched this, you won&#8217;t get the reference. Weak, I know. However, his analogies about the subtleties of running a software business are spot on. He explains how the things you half-thought might be a good idea, end up being just the opposite. For instance, it&#8217;s not a good [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Benefits not Features</title>
		<link>http://www.greaterscope.com/blog/2009/02/18/benefits-not-features/</link>
		<comments>http://www.greaterscope.com/blog/2009/02/18/benefits-not-features/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 15:28:59 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.greaterscope.com/blog/?p=60</guid>
		<description><![CDATA[Seth Godin says marketing should start before a product. This sounds strange when you take it literally. The Business of Software forum participants say you should focus on benefits, not features. These pieces of advice go together. When developing a product you must have the big picture in mind, which means an answer to the [...]]]></description>
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		<slash:comments>0</slash:comments>
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